First Look at Louis Vuitton Summer ‘21 Watercolor Collection feat. 21 Savage

Photos Courtesy of Louis Vuitton

The Louis Vuitton Summer ’21 Watercolor Collection is one of the most anticipated limited edition men’s collections in years. As the first House capsule, meaning it’s conceptualized by House artists rather than the Creative Director, the LV Watercolor Collection draws inspirations from vibrant watercoloring on canvas or drops of ink in water. 

As an homage to West Coast artists and skaters, the campaign features American rapper 21 Savage whose casual energy breathes a sense of versatility into the campaign and showcases the true range of the collection. The pieces in this collection are featured in three distinct watercolor palettes but all share the same LV Watercolor Monogram idea. 

Pieces featured in the Louis Vuitton Watercolor Monogram include new iterations of House classics, such as the Keepall Bandouliere in rainbow watercoloring. One-of-a-kind pieces, like a cocktail mixing trunk and watercolor skateboard, also make their appearance in rainbow Monogram while on-trend men’s mini bags are featured in the collection’s signature ink monogram on a hickory stripe denim.

More globally, 100% of Louis Vuitton products will commit to an eco-design strategy by 2025. The color palette was specifically conceived without chlorine or metals. The cottons used are certified by the Better Cotton Initiative (BCI) or the Global Organic Textile Standard (GOTS) and the wool of some of the designs by the Responsible Wool Standard (RWS), while other fabrics have been recycled, including the nylon of windbreakers.

Since 1854, Louis Vuitton has brought unique designs to the world and captivated a worldwide audience with them. The LV Men’s Watercolor Collection is just another example of how innovation and commitment to reinvention help the brand keep its place among the best in fashion.

The Louis Vuitton Watercolor Collection will be available online and at Louis Vuitton stores in April (subject to change).